Tesla’s pivot to a lower-barrier subscription model for its Full Self-Driving (FSD) software in Korea is serving as a sharp wake-up call for Hyundai Motor Group, exposing a widening gap between the two rivals in the race to profit from next-generation in-vehicle software.

https://www.koreatimes.co.kr/amp/business/companies/20260714/teslas-fsd-subscription-comes-as-wake-up-call-for-hyundais-software-strategy