Jason Chinnock, who has been with the Italian luxury motorcycle company for over 20 years and served as its North American CEO for a decade, said being a motorcyclist is a core part of his identity. He told Business Insider in an interview that a self-driving motorcycle would “take away the entire reason to ride a motorcycle.”
https://www.businessinsider.com/ducati-ceo-self-driving-motorcycles-jason-chinnock-2026-2