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News, Analysis & Perspective on Autonomous Vehicles

Why marketers will struggle to get consumers on board with autonomous vehicles

Automotive marketers have a massive job in front of them to convince consumers to get on board with autonomous vehicles, Toyota’s CMO Wayne Gabriel has said.

https://mumbrella.com.au/why-marketers-will-struggle-to-get-consumers-on-board-with-autonomous-vehicles-534790

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