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News, Analysis & Perspective on Autonomous Vehicles

VW will sell you self-driving for $8.50/hour someday. Too high or too low?

In a recent interview, VW Marketing boss Klaus Zellmer states they feel they could sell customer a full self-driving ability in their cars profitably at €7 per hour. While that’s just a forecast, not an announced plan, it differs greatly from Tesla’s TSLA -1.9% offering, where they charge customers $10,000 when they buy a car and promise they will some day provide that ability in the future with no extra fee.

https://www.forbes.com/sites/bradtempleton/2021/05/11/vw-will-sell-you-self-driving-for-850hour-someday–too-high-or-too-low/?sh=60450bf2233a

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