VW will sell you self-driving for $8.50/hour someday. Too high or too low?
In a recent interview, VW Marketing boss Klaus Zellmer states they feel they could sell customer a full self-driving ability in their cars profitably at €7 per hour. While that’s just a forecast, not an announced plan, it differs greatly from Tesla’s TSLA -1.9% offering, where they charge customers $10,000 when they buy a car and promise they will some day provide that ability in the future with no extra fee.