The pitch: Survive the autonomous era

Auto industry analysts from Bob Lutz to the consulting firm McKinsey foresee a decline in private auto sales in the approaching autonomous vehicle era. Lutz predicts the fun will go out of vehicle ownership, which raises a question for the marketers who sell the sizzle — a question of survival.

http://www.autonews.com/article/20181203/RETAIL/181209999/the-pitch-survive-the-autonomous-era