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News, Analysis & Perspective on Autonomous Vehicles

The marketing fallout of autonomous vehicles

Auto industry analysts from Bob Lutz to the consulting firm McKinsey foresee a decline in private auto sales in the approaching autonomous vehicle era. Lutz predicts the fun will go out of vehicle ownership, which raises a question for the marketers who sell the sizzle — a question of survival.

https://www.autonews.com/article/20181203/RETAIL/181209999/the-marketing-fallout-of-autonomous-vehicles

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