Open innovation is driving a cultural shift at Ford

On this episode of Mastering Innovation on Sirius XM Channel 111, Business Radio Powered by The Wharton School, guest Dr. Venkatesh Prasad, Senior Technical Leader of Open Innovation at Ford Research and Innovation, discusses how established players continue to transform the industry today through through open innovation with non-traditional partners. Prasad’s team works to identify strategic sources for innovation by examining consumer, business, and financial aspects, along with emerging technologies. He touched on prominent trends within the auto industry, including autonomous cars, new sources of energy, and shared ridership models.

https://mackinstitute.wharton.upenn.edu/2018/auto-industry-venkatesh-prasad/