How will autonomous cars change the user experience?
The cornerstones of the automotive industry—people’s love of a car brand, passion for a type of car, pride in owning a particular model and willingness to part with substantial amounts of cash in order to enjoy all of the above, and own something remarkable—could be a thing of the past in a world of self-driving cars.
https://www.automotiveworld.com/articles/how-will-autonomous-cars-change-the-user-experience/