From product to service – ZF gears up for future mobility

It’s a trend underpinned by era-defining technology that has fundamentally changed the way people interact, consume media and even travel. 15 years ago, there was no Skype; 14 years ago, there was no Facebook; 11 years ago, no iPhone; nine years ago, you couldn’t take an Uber; and Alexa only started answering back in late 2014. These new household names are relatively light on product, and heavy on service – where there is a product, it’s generally there to facilitate a service.

https://www.automotiveworld.com/articles/from-product-to-service-zf-gears-up-for-future-mobility/