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News, Analysis & Perspective on Autonomous Vehicles

Do passengers prefer autonomous vehicles driven like machines or like humans?

Passenger and pedestrian confidence and acceptance will be key to the future and development of autonomous vehicles so researchers at WMG at the University of Warwick have just conducted and reported an experiment to see which autonomous vehicles driving style engendered the highest levels of confidence among autonomous vehicles passengers—driving with full machine efficiency, or driving in a way that emulates average human driving. The surprising result was that neither was optimal but that a blend of both might be best.

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