Cruise is in danger of becoming GM’s latest trendy venture that doesn’t pay off

DETROIT — General Motors plans to diversify its business through trendy industries such as ridesharing and other “mobility” ventures or startups have largely fallen flat since the automaker started investing in such growth areas in 2016. Cruise, its majority-owned autonomous vehicle subsidiary, is increasingly looking like it might be next.

https://www.cnbc.com/2023/12/15/cruise-looks-like-gm-latest-failed-bet-on-trendy-venture.html