COMMENT: AVs need to be functional, but automakers must still aim to delight
Much has been made of millennials’ muted interest in car ownership. The rise of ride-hailing services, the wide availability of public transport in urban environments, lower disposable incomes, and the much-discussed preference for ‘experiences’ over possessions may all be to blame. There is one conclusion that it might be tempting to draw from this, particularly for older generations who despair for younger mind-sets: that it won’t matter what tomorrow’s fleets of shared, self-driving vehicles will look like.