AV transformation design and verification turbocharges OEMs
Autonomous vehicles are ushering in a new era of self-driving cars, taxis, trucks, and a host of other means of transport, which is having an enormous impact upon the fortunes of vehicle manufacturers. To stay ahead of the competition, these OEMs require a large investment in new technologies—but the returns can also be huge. Fortune.com predicts that the growth of the autonomous-vehicle (AV) market will account for seven trillion dollars of new economic activity by 2050, so the race to be first to market with fully autonomous vehicles is a big incentive (Fig. 1).