Consumers need help with AV tech

Most companies in the automotive industry are working to develop some element of autonomous driving or support for such a capability. However, we have a bit of a conundrum about our migration to an autonomous future.

At this point it is fair to say that we are investing billions of dollars in myriad solutions that will together deliver autonomous driving to the world in the near future. While the investment is mind-blowing, investment isn’t the problem. The problem is a lack of consumer confidence with autonomous driving — many consumers are afraid to let a car take the wheel.

https://www.autonews.com/commentary/consumers-need-help-av-tech