What is ‘Ultra Cruise’? GM teases mysterious autonomous technology to investors

Last year, General Motors filed a trademark for something called “Ultra Cruise.” The company has never explained what Ultra Cruise is, but it would seem to be a reference to the auto giant’s well-regarded advanced driver assist system, Super Cruise. Today, we got some more details courtesy of GM CEO Mary Barra — but not enough to see the whole picture.

https://www.theverge.com/2019/8/1/20750833/gm-ultra-cruise-super-cruise-adas-autonomous-tech