Apple’s car would rattle premium automakers most, report says

Traditional premium automakers have the most to fear from a potential launch of a car by Apple, analysts at Bernstein believe, citing its ability to leverage its brand power to potentially sell 1.5. million units annually in that sector by 2030.

https://europe.autonews.com/technology/apples-car-would-rattle-premium-automakers-most-report-says