McKinsey & Company: Private autonomous vehicles: The other side of the robo-taxi story
In the past few years, autonomous driving (AD) has generated sizable interest. The buzz started with a wave of bold announcements by tech companies and automakers about their plans to launch vehicles with conditional and high automation. These declarations proved premature, however. After investing several years and billions of dollars in R&D—and enduring some highly publicized autonomous-vehicle (AV)-related casualties—automotive players have delayed or retreated from their initial pronouncements; plans for vehicle launches have been postponed or scaled back. Many OEMs cite technology issues and insufficient regulations for autonomous driving when they explain their change of plans.