Self-driving industry takes to the highway after robotaxi failure

When Sebastian Thrun was starting Google’s self-driving car project in 2009, commercialising the technology was not on anyone’s mind.

“We focused on the technology more than anything else, not the go-to-market plan,” he says. “That might sound bizarre, but we all knew that if we could solve this problem, then you could do what you want.”

https://www.ft.com/content/96d3eeff-7f52-46e3-a8a8-aeb668472034